IPA Best of Health Awards 2011

Recognition for digital pharma marketing has been slowly increasing over the last couple of years and last night’s Best of Health ceremony provided further evidence.

This year’s IPA event saw a four-fold increase in the number of prizes given for digital work, and an online campaign even picked up one of the top prizes.

The Best of Show – Consumer award, as well as a Gold award for Consumer, Digital Media, went to the Bayer Healthcare’s Questival festival-themed website, but looking at the bigger picture off-line campaigns reigned supreme.

But while nearly 85% of the 102 awards went to non-digital work (see full list of winning campaigns), there was recognition on the night for some innovative digital campaigns.

To see all the winning campaigns, view the Pharmafocus-produced online IPA Best of Health Awards 2011 brochure.

Questival from langland on Vimeo.