GlaxoSmithKline has launched a UK advertising campaign to celebrate the role anti-doping science will play in keeping the Games as a drug free as possible.
The company is the official provider of laboratory services for the London 2012 Olympic and Paralympic Games, which begin on 27 July.
The company’s site in Harlow is the central anti-doping laboratory, provided by GSK in conjunction with the London Organising Committee for the Olympic and Paralympic Games (LOCOG) and King’s College London.
The advertising campaign has been launched today to coincide with the lab becoming operational 24 hours a day, seven days a week. More tests will be carried out at the London 2012 lab than at any other Games, with every medallist and up to 50% of all competing athletes being tested.
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