PMGroup’s first Digital Handbook

PMGroup’s first Digital Handbook is a unique resource for pharmaceutical marketers in Europe and beyond.

The Digital Handbook, which has its own dedicated section on PMLiVe within the popular Digital Intelligence Blog, explores seven core areas for marketers:

• Pharma and digital
• Digital strategy
• European online audiences
• Social media
• Mobile and pharma
• Regulatory issues
• Best practice

With regular updates to include new thinking andinnovative programmes, the Digital Handbook is avaluable resource for marketers looking to use the variety of channels on offer to build relationships with stakeholders.

In addition, the pharma social media directory and the mobile app listing provide comprehensive details on pharma initiatives in these exciting areas.

The Digital Handbook is the place to go for insights on the digital marketing spectrum from those who have blazed a trail in pharma.