Como Google+ puede ser util para...

The medical industry has developed a certain comfort level with the first generation of social media channels of Facebook, YouTube, Twitter and LinkedIn. But a new wave of social media tools offer a lot of potential such as Pinterest, Google+ and StumbleUpon, and hospitals, medical device and pharmaceutical companies are looking at how to enlist these tools in their social media strategy.

In some ways, Google+ offers more intriguing possibilities than other platforms for hospitals, payers, pharmaceutical companies and rare disease communities. Launched last year, it has more than 90 million subscribers as of January. It seeks to combine the best features from Facebook and YouTube. Its greatest advantage is in the flexibility it gives users to organize their own communities. Users can have Skype-style video chats with a group of people, or they can record video segments and distribute them to a desired circle or group within their community.

• Organizing peer and patient groups.
• Clinical trials.
• Optimizing Google searches.
• Organizing orphan drug users.
• Care pages.

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