GlaxoSmithKline launched new commercials for Alli, in time for New Year's resolutions and holiday overeating remorse, and handed off five OTC products to Meda Pharmaceuticals.
The TV spots – a 30-second (Bread) and 15-second (Latte) spot – launched on December 27, according to Deborah Bolding, a GSK spokesperson, and were posted on Alli's YouTube channel this week. Both videos emphasize the OTC drug's ability to “block about 25% of the fat you eat,” and the importance of healthy eating and exercis
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