jueves, 26 de enero de 2012

Male Cancer Awareness: Mr. Testicles / James Bum 002 / NEAR NAKED MAN/ Campaña contra el cáncer de intestino, próstata y de testículos

What We Believe
We believe that too many men die of prostate, bowel and testicular cancer because they do not know how to detect the symptoms in the early stages, when treatment would be more effective.

This ignorance is made worse by the prevailing ‘culture of embarrassment’, that discourages men from discussing and resolving problems related to intimate parts of their body.

What We Do

Host awareness raising sessions at male oriented events, places of work and leisure, schools/colleges/universities and other public places.

Raise the profile of our Charity in general via PR and marketing activities, using our characters. In addition, we may choose to support other Charities related to male cancers for specific campaigns..


We are a young and innovative charity committed to raising awareness of Male Cancers through our champions - Mr. Testicles, James Bum 002 and Near Naked Man. We aim to educate men and their partners the importance of early detection and we hope to build a culture where embarrassment does not prevent them from addressing problems with intimate parts of their bodies.

Mr Testicles is the founding Charity champion for MCAC’s campaign. His job is to raise awareness and reduce embarrassment of Testicular Cancer. His goal is to gain as much support as possible to help educate young men and their partners on the early warning signs of Testicular cancer. His target! Reduce the deaths of Testicular cancer to Zero!!

Lingerie model and page 3 girl Rhian Sugden shows us her raunchy side in this darkly seductive short film shot by world renowned photographer Rankin.
Since launching our new video less than two weeks ago on 14 September 2011, it has reached the one million mark, with over 1,000,000 viewers on YouTube as of 26 September 2011! This is an epic success for Male Cancer Awareness Campaign, the UK's boldest and most daring charity, as it shows that through innovation we can reach the right target audience in order to spread the message that testicular cancer is treatable if caught early! The video was directed by highly acclaimed and esteemed photographer Rankin, featuring the gorgeous glamour model, Rhian Sugden who shows it like it is. See for yourself just why this one minute clip is causing such a stir...

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