jueves, 21 de mayo de 2015
Pharm Exec Brand of the year 2015: Sovaldi & Harvoni
Gilead Science’s two back-to-back cures for a disease with a shadowy public health history has reversed expectations around the listless product launch and revived industry reputation for startling breakthrough innovations that mean something to patients—from death in life, to life restored.
The 31 members of Pharm Exec’s Editorial Advisory Board (EAB) seem to agree, tapping Sovaldi and Harvoni together as our 9th Brand of the Year, in a unanimous vote. That itself is a precedent for this normally contentious group.(Más)