In many ways, the public nature of this campaign largely amounts to a form of peer pressure. This isn't necessarily a bad thing; public witnessing might be a better description than peer pressure. By opening a public petition and inviting people to share their support on social media (as well as including logos of supporters on their site), All Trials makes it harder for the relevant people in power not to pay attention. They make it embarrassing. When the Wellcome Trust signed up, Goldacre's Twitter followers knew about it; rather different from many other times Wellcome has used its prestigious clout in less public lobbying. This lets the public see some of the threads of power at play, but it also makes it harder for the Wellcome Trust to change its mind, and adds to the pressure on other public figures and bodies to sign up too.
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