domingo, 20 de enero de 2013

Ecosistema del Bienestar/"Wellness"..según McCann.


 Wellness´is a concept so rich with possibility that is shifting from perceived luxury to being considered a fundamental human right. 
Spending on wellness has doubled in the last decade, and will continue to grow at an impresive rate.

El viejo ecosistema...

 
En el nuevo...
Yo, el paciente, en el centro...


Click sobre imagen para ampliar 

From influencers to platforms, the wellness ecosystem is expanding. But the consumer remains firmly at the center. When asked who has the greatest amount of responsability for wellness, the first answer is ´me´ (ahead of doctors, government or brans). Overall, we see that consumers have a new confidence and self-belief when it comes to managing their health.(Más)

Ver también:
The Truth About Wellness / McCann
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