NOVARTIS: Jo Jimenez, Pasame la salsa...(slogan venezolano)

By Andrew Jack in London

Published: October 13 2009 03:00 | Last updated: October 13 2009 03:00

Novartis, the Swiss pharmaceuticals group, is planning to generate substantial additional cash flow and improve sales to patients by applying techniques drawn from consumer industries.

Jo Jimenez, head of pharmaceuticals, HJ Heinz told the Financial Times he aimed to halve the rate of cash conversion at Novartis over the next few years from its current level of more than 200 days between the production of drugs and receipt of payment from customers.

The aim - inspired by his experience in consumer goods and products at HJ Heinz - is to raise efficiency, releasing more money to the business for reinvestment and reducing its need for borrowing.

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"Jimenez was inspired, he says, by his days at HJ Heinz. He's planning to import some other business nuts-and-bolts as well. In doing so, he's not alone; as you know, more and more Big Pharma executives are coming from outside the industry. Pfizer CEO Jeff Kindler (McDonald's) and CFO Frank D'Amelio (Alcatel-Lucent) are just two notable examples." (Ver...)

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"Ya tenia en mente la realización de un programa en base exclusivamente a esa nueva música del Caribe que buscaba infructuosamente penetrar en el gusto de nuestro publico. Solo había que pensar en el nombre impactante; un nombre que permitiera competir con solvencia con la gran cantidad de programas informativos que a esa hora llenaban el espectro radial. Y la solución vino en forma providencial. Durante un almuerzo con un grupo de amigos habían pedido una parrilla para todos y en una de esa alguien dijo: “Pásame la Salsa”.