Cuando la crisis nos alcance...(III): Fué la "gran banca". Proxima la "gran Farma"...

Sobre el gasto en Marketing:

"On top of this the industry spends heavily on marketing and advertising. Marcia Angell – former editor in chief of the New England Journal of Medicine – points out that the industry spends less than half as much on R&D as on marketing and administration.

Individual estimates of the pharmaceutical industry’s expenditure on marketing vary – and the limited information publicly available through the annual accounts of the industry means that information is scarce. However, Gagnon and Lexchin estimate expenditures for marketing drugs in the US in 2004 was at $57.5 billion (circa £32 billion) and it is fair to assume that over the last few years this will only have increased."

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