lunes, 16 de enero de 2017

Creatividad: It’s about time / Teva



It’s About Time is a campaign to inform women about a contraceptive pill that lets them have just four periods a year.


This is all about giving women a choice and to equip them with knowledge before they speak to their doctor.


The creative idea is based on an insight that all women can relate to – the fact that your period always comes at the the most inconvenient moment. 
Whether you’re on holiday, or on a date or a million miles from the nearest loo. Quite simply we wanted to reflect that moment, provide the solution and help women regain control of their cycles.
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