miércoles, 15 de abril de 2015

Asociaciones de Pacientes (II): Conflicto de intereses /Línea (a veces no tan... delgada) roja.


Click sobre imagen para ampliar. Lo dijo Peter Drucker: "The purpose of business is to create and keep a customer"


Y así lo entiende Roch Doliveux (UCB CEO):

"Everything derives from that. Patient-centricity is really nothing more than putting the patient at the heart of everything we do. And I mean everything that we do. Nor do we call our customers 'patients'. They are people who live with severe diseases. If we put people at the centre and do that well, everything else follows. If we address their medical needs, if we help them and make a difference to their lives, market share follows, profits follow, shareholder returns follow. That is why we start with that." (Más)

Y la "estrategia del paciente" como "stakeholder" es motivo de reuniones y cursos...


Con especial énfasis en el "increase product ROI"




Slides: 
F.Comas/Mesa ANIS"El e-paciente empoderado"
II Jornadas e-Salud Asturias

Cooperation with industry

 -EPF has been a member of the European Federation of Pharmaceutical Industries and Associations (EFPIA) Think-Tank since 2003. This quarterly event is the occasion for patient organisations and the pharmaceutical industry to engage in dialogue on EU issues in the area of health and innovative medical research.
  
-EPF has also continued the bi-annual Patient-Medtech dialogue established in partnership with the medical devices industry association, EUCOMED, in 2011.
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Ver también:

Asociaciones de Pacientes (I): Nuevo "producto blockbuster" / Nuevos targets...

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