domingo, 16 de noviembre de 2014

Cock in a Sock © is a fun campaign to raise awareness for male cancers. Celebrando "Movember"...*

March 2014 saw the revolutionary craze of the 'no make up selfie' swarm our social media outlets as a way for women to raise both awareness and funds for breast cancer research. This led to what has now become an international campaign founded by James Brown, named Cock in a Sock. 

With 2 people close to him fighting the battle of both testicular and prostate cancer, James saw the opportunity to create a unique way for funds to be raised to research the diseases, as well as awareness and education to be brought to men regarding this very serious subject. He did this by uploading a photograph of his naked self, with only his prized male possession covered by a sock! At the time of uploading, he hashtagged 'Cock in a Sock' and uploaded a side photo of the screen shot where he donated to cancer research. What happened next was an international phenomenon. Hundreds of thousands of people from across the world reached out to James and followed suit by uploading their own photos and donations. 

National and international press contacted him to write articles in support of the campaign, as well as celebrities showing support with uploads and hash tags. Facebook HQ reached out to show their support, and Cancer Research UK thanked James's campaign for helping raise £8 million in conjunction with the separate campaign of the no make up selfies. James is now in the process of registering an official charity 'Get Your Sock Out. 

The charity intends to now create an ongoing way for funds to be raised to help both medical professionals researching ways to prevent/treat the disease of testicular and prostate cancer, awareness to be brought to the subject, and education given regarding ways for men to check their bodies regularly. 

Through our website we hope that you will join forces with us by uploading your own Cock in a Sock photos, along with a donation, and you will also find exciting news fresh from the press, as well as upcoming events hosted by the charity. Not to mention our fantastic range of merchandise to benefit the cause.




Ver también:

Male Cancer Awareness: Mr. Testicles / James Bum 002 / NEAR NAKED MAN/ Campaña contra el cáncer de intestino, próstata y de testículos

 Cientos de hombres ‘envuelven’ su pene en un calcetín y se marcan un ‘selfie’ por una buena causa


(*) Entra en Movember España
Publicar un comentario en la entrada