miércoles, 25 de junio de 2014

Across Health Multichannel Barometer 2014 (I)

  • 302 respondents from 100 life science companies across Europe, US and emerging markets completed the online survey
  •  Regulatory issues remain top hurdle, ROI & lack of knowledge are rising; only 13% has a companywide multichannel strategy in place 
  • Websites are most popular tactic, cross-channel and mobile rising fast Satisfaction levels remain below 20% 
  • Multichannel budgets have plateaued at around 16% of marketing budgets 
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