domingo, 21 de abril de 2013

Crearon para la industria (XIX): Victor Vasarely


Victor Vasarely was born in Pecs, Hungary in 1906* or 1908 (both dates are cited in different biographies). After receiving his baccalaureate degree in 1925, he began studying art at the Podolini-Volkmann Academy in Budapest. In 1928, he transferred to the Muhely Academy, also known as the Budapest Bauhaus, where he studied with Alexander Bortnijik. Teachers there stressed advertising techniques, methods of mass production and new ways of conceptualizing geometric shapes like the cube. At the Academy, he became familiar with the contemporary research in color and optics by Johannes Itten, Josef Albers, and the Constructivists Malevich and Kandinsky. After his first one-man show in 1930, at the Kovacs Akos Gallery in Budapest, Vasarely moved to Paris in 1930 and quickly became a part of the Paris art world.
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For the next thirteen years, he devoted himself to graphic studies. With his wife, he designed geometric prints for a fabric manufacturer. He also did graphic art for a pharmaceutical company. (Más)




Ver: 24 Pharmaceutical Ads from 1930s France


Draft advertisement poster for pharmaceutical products by Victor Vasarely

(*) 9 de abril de 1906 según "wiki"

Ver anterior:

Crearon para la industria (XVIII): Rafael Moneo Premio Príncipe de Asturias de las Artes 2012 / Novartis Campus Basel

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