PFIZER: "The Highlanders" serie (IV)..."Me two...", "Me three...", "Me four"...

Former Pfizer sales rep Blair Collins‘ whistleblower lawsuit contains a detailed guide to how some of Pfizer’s reps allegedly promoted their drugs. Among the tactics they allegedly used were recommending the antidepressant Zoloft for girls who failed to make the cheerleading squad; and staging talks in which doctors recommended prescribing Viagra for women who had difficulty reaching orgasm. (Ver...)

Blair begins his suit — which was settled by Pfizer as part of the $2.3 billion Bextra deal with the Department of Justice — by describing the budgets that Pfizer’s reps and marketing staff had at their disposal on an annual basis. The suit gives these numbers.

Pfizer’s $2.3 billion settlement of the off-label Bextra case overshadows another case wrapped into the agreement, that of Ronald Rainero, a former district manager at Pfizer in New York City, regarding the antibiotic Zyvox.
In the case, Rainero alleged that Pfizer pushed Zyvox off-label for use against all infections of the superbug MRSA. The company did this even though Zyvox costs eight times as much as vancomycin and even though catheter patients treated with Zyvox had an eight percent greater chance of dying than with another antibiotic. (Ver...)

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