Delivering a keynote speech at the Economist conference in London, the ABPI's director general said pharma was still too incestuous, and needed to bring in outside talent to transform its business model.
Barker said the industry's goal had to be "re-inventing not re-trenching." He added: "If we're willing to re-invent ourselves, we can emerge from this recession with at least one powerful stake in the economic future."
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