"Sponsorismo..." (III) Coca Cola se viste "del corazón"...de la American Heart Association.

By PEGGY PECK MedPage Today March 16, 2010
A red dress has become the latest symbol in the ongoing debate about pharmaceutical company support of research or continuing medical education... but whose dress is it that is jauntily displayed on cans of Diet Coke?

The American Heart Association says it's "not our red dress," even as leading pharma critic Dr. Steven Nissen claims that it is.

Nissen, head of cardiovascular medicine at the Cleveland ClinicFoundation and a past president of theAmerican College of Cardiology, debated the hot topic of industry influence with Dr. Robert Harrington, who is director of the Duke Cardiovascular Research Institute.

In his presentation, he said the red dress on the Coke can was a clear sign that the American Heart Association had crossed an ethical line by endorsing a soft drink, even as observational studies have suggested that soft drinks -- including diet drinks -- are major drivers of obesity.

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Ver tambien: Doctor says heart groups too cozy with industry

Acá, en España, de la campaña de Optivita nadie dijo nada...

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