De los nombres del "coño" y el Marketing viral...(II)

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The Great Wall of Vulvas/The Guardian

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De los nombres del "coño" y el Marketing viral...(I)

Why ‘vagina’ should be part of every young woman’s vocabulary 

Call for young women to face up to embarrassment about gynaecological health as new charity survey reveals dangerous knowledge gap amongst UK women 

Young women in the UK are less educated than their elder counterparts about the symptoms and issues around gynaecological cancers; and worryin gly, more embarrassed to discuss them than older women. This is according to a new survey released today by women’s cancer research charity, The Eve Appeal. 

One in five women aged 16 - 25 years surveyed couldn’t name a single correct symptom of any of the f ive gynaecological cancers, and less than a quarter said they felt confident that they were well informed about gynaecological health issues, compared to over 42% of women aged 66 - 75. 

Perhaps more shockingly, it’s the language of gynaecological health tha t is proving an additional barrier to young women opening up about concerns around gynaecological cancers, with 65% saying they have a problem using the words vagina or vulva, and nearly 40% of 16 - 25 year olds resorting to using code names such as ‘lady pa rts’ or ‘women’s bits’ to discuss gynaecological health. 

Lack of basic anatomical knowledge is also an issue, with women in the younger age groups struggling to correctly identify the five areas that can be affected by gynaecological cancer (womb, cervix, ovaries, vagina and vulva) on a simple diagram - just half of women aged 26 - 35 were able to label the vagina accurately. In contrast older women aged 66 - 75 were much better educated about their bodies, with eight in ten able to correctly label ovaries and nearly nine in ten the womb. (Más)

Love Your Vagina campaign

 
‘Love Your Vagina’ – not something you see every day on the tube. 

In March 2010, we launched a bold advertising campaign which saw beautifully illustrated posters of some of the pet names women call their vaginas plastered around London Underground and pulled along by adbikes displaying the URL loveyourvagina.com. 

Visitors to loveyourvagina.com could submit their own pet names in the online poll, as well as find out more about Mooncup®. 

The aim was to transform the conversation and break the taboo around talking about vaginas (and how we look after them), periods and sanitary protection. 

The campaign received a huge amount of publicity, with The Guardian calling it the model for green advertising. 
It was the first time we had done a campaign on such a big scale.

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