Creatividad: Real patients as advocates for orphan drugs.

6 campaigns using real patients as advocates for orphan drugs

When marketing orphan products, you want to connect with your audience — connect so deeply that they feel obligated to take action and do something. 
There is no better way to help create that motivation than through the use of real patients in a campaign. 
Real patients have felt the true impact of the disease and the treatment firsthand, creating authenticity and adding emotion…thus, making them the best advocates for your brand. Here are a few examples that attempt to capture the real patient experience. 

Dawn Hastings is associate creative director at Dudnyk. (Más)