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Michael Geoghegan, chief executive of HSBC, is a CIVETS promoter. In a speech to the American Chamber of Commerce in Hong Kong last year, he remarked, “any company with global ambition needs to act now [with] regards to these markets. In today’s world, you can’t afford to wait for business. You have to go where the business is.”
Each of the CIVETS presents opportunity and risk, according to emerging market analysts and Wharton faculty:
Colombia: Following years of high-profile drug wars, Colombia remains a small market, but has always been a dynamic economy with some key industries, including fresh flowers, oil and coffee.
Indonesia: The largest of the CIVETS, Indonesia has a huge, sprawling population and has already benefited from investment by the U.S., China and Japan, but political and social stability is never certain.
Vietnam: A low-cost alternative to China for manufacturing, Vietnam has ambitious plans to grow its economy despite a Communist government.
Egypt: Although Egypt has a well-educated, prosperous population in its Nile Valley cities, much of the country remains poor and the country has a high level of debt (80 percent of GDP). The political future beyond the rule of President Hosni Mubarak is cloudy, and the country could face religious turmoil.
Turkey: Not a destination for manufacturing because costs are already high, turkey remains a promising regional center which has benefited from relative stability and ties to the west in a volatile part of the world. Membership in the European Union would be a plus, experts note, but religious turmoil might hurt its economic prospects.
South Africa: Although it faces problems with unemployment and HIV/AIDS, South Africa has strong companies, a well-developed business infrastructure and can serve as a gateway to southern Africa.
Ver:The new BRICS on the Blocks/Which Emerging Markets are Up and Coming? Wharton Magazine
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Revista Gobierno / Paulina García Giraldo.
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