lunes, 15 de febrero de 2016
Creatividad pharma en Super Bowl 2016
AstraZeneca ran an unbranded :60 spot addressing opioid-induced constipation, encouraging people to talk to their doctors "and ask about prescription treatment options."
The ad included a callout to the website OICisdifferent.com, where users who click on the prescription option button are taken to the home page for Movantik, AZ's OIC branded treatment.
Poop had its very own Super Bowl 50 moment
Valeant Pharmaceuticals nabbed two spots, one for its IBS-D fighter Xifaxan and another for anti-fungal cream Jublia.
It was the second year in a row that Jublia appeared in the big game. (Más)
Twitterverse finds unofficial Super Bowl mascot in diarrhea medication commercial