jueves, 14 de enero de 2016
USA: Burgers, BBQ y Mexican menú de Visitadores con los médicos
"Doctor, your barbecue is here."
Sales reps may have a longstanding reputation for dropping off pizzas in order to woo office staffs and win face time with physicians. But in reality, they are ordering more sandwiches, barbecue, and Mexican food these days, according to ezCater, an online site for ordering catered meals.
Of more than 8,000 meals ordered through the end of October by pharma reps working for the 50 largest drug makers, 36 percent were for American cuisine, which generally includes burgers and sandwiches.
The next most popular type of food to be ordered was so-called Southern cuisine, which includes fried chicken and barbecue, ezCater said. These amounted to 16.4 percent of the orders. The firm maintains a database of people who place orders and also tracks details concerning their orders, including type of business and addresses.
Regardless of the cuisine, “food is still our weapon of choice,” said one pharma sales rep for a large drug maker, who asked not to be named. This rep explained that about $17 is spent, on average, per person, but the type of food varies depending upon local taste and demographics.
The average order placed by all pharma sales reps was approximately $250, according to ezCater.
As for pizza, the stereotypical office meal constituted just 7.6 percent of the orders, good enough for fourth place. Mexican food was third. Although some people may consider pizza to be a rather ubiquitous nationwide choice, the data suggests regional preferences are dictating selections, according to David Meiselman, the chief marketing officer at ezCater. (Más)
When pharma reps order in lunch or dinner for events at doctors' offices, they come with a big appetite. The spread is likely to include burgers and fries, but pizza won't even make it to the table.
Hey doc, what's on the menu when pharma comes calling? Hint: It's not health food