miércoles, 23 de septiembre de 2015

Boehringer &Telemundo (& Univision) Vs Donald Trump "en onda con lo latino".



Partnership Marks TELEMUNDO’s First-Ever Novela Storyline Integration by a Pharmaceutical Company Campaign Aims to Raise Awareness About Type 2 Diabetes Among Hispanics as Part of the Prevenir Es Vivir (Prevention is Life) Year-Round Health and Wellness Campaign
MIAMI – August 24, 2015 – 
TELEMUNDO today announced a ground-breaking new campaign in partnership with Boehringer Ingelheim Pharmaceuticals Inc. to drive awareness for Type 2 Diabetes through storyline integrations in the original production, “Bajo el Mismo Cielo,” that will begin Wednesday, August 26.

Storyline integrations will follow Andrés Cabrera, a character suffering from Type 2 Diabetes, as he manages his disease. The integrations will be supported by a custom vignette airing in conjunction with the storyline and hosted by actor Juan Cepero in character as Cabrera, who will encourage viewers to visit www.cuidatudon.com for more information about Type 2 Diabetes.



This first-of-its-kind partnership with a pharmaceutical company offers us a unique opportunity to make a difference in the lives of our viewers by delivering vital diabetes awareness messaging through a character on a primetime novela,” said Raquel Egusquiza, Vice President of Community Affairs, Hispanic Group, NBCUniversal. “Boehringer Ingelheim’s established expertise on this topic is a valuable resource to support our Prevenir Es Vivir campaign and we’re thrilled to be conveying our shared message through this innovative format.”

The novela follows the story of a father who, in search of a better future for his children, suffers the difficulties that many immigrants face in search of the American dream. The series stars Gabriel Porras, Maria Elisa Camargo, Luis Ernesto Franco and Julio Bracho, among others.

Additional elements of the campaign will include video exclusives within the novela’s section on Telemundo.com and Boehringer Ingelheim sponsored custom segments on “Un Nuevo Día,” featuring Q&A-style segments with health experts provided by Boehringer Ingelheim, a cooking demo with Chef James and a “Truth or Myth” segment delivering facts about Type 2 Diabetes. (Ver)



Y, a todo esto, PharmaGuy dice...:

 "Bravo"

Boehringer  has teamed up with Univison in a “ground-breaking new campaign” to drive awareness for Type 2 Diabetes through storyline integrations in the original production, “Bajo el Mismo Cielo,” that began yesterday. According to the press release, storyline integrations will follow Andrés Cabrera, a character suffering from Type 2 Diabetes, as he manages his disease. The integrations will be supported by a custom vignette airing in conjunction with the storyline and hosted by actor Juan Cepero in character as Cabrera, who will encourage viewers to visit www.cuidatudon.com for more information about Type 2 Diabetes.
The plot of “Bajo el Mismo Cielo” (Under the Same Sky) follows Carlos Martínez, an undocumented immigrant living in Los Angeles. Carlos is a good, hardworking man who wants to give a good future and better opportunities to his children. To do so, he will face several difficulties and dangers, not the least of which is Donald Trump.
Boehringer could have picked practically any other Latino TV show to find someone with diabetes to be a spokesperson, but it chose a show specifically about the plight of undocumented immigrants and thus put itself squarely in the anti-Trump camp for which I say:
“Bravo!”
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