lunes, 22 de junio de 2015

Creatividad: Life Time Clock / "Fürs Leben. Für Organspende." (Alemania)


Campaña de la agencia alemana Serviceplan ‘Life Time Clock’, reloj de arena en una plaza pública tiempo de una persona para ser trasplantada.

Serviceplan Health & Life raised awareness of the issue of organ donation and donor cards with an unusual campaign for the German Organ Transplantation Foundation's "Fürs Leben. Für Organspende." ("For life. For organ donation.") initiative: the "Life Time Clock", one of the largest hourglasses in the world, is designed to show how a patient's life is draining away.

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