PHILADELPHIA, Feb. 3, 2015 /PRNewswire/ --
Shire plc announced today its partnership with the Binge Eating Disorder Association (BEDA), the National Eating Disorders Association (NEDA), and globally-renowned tennis player Monica Seles to launch the first-ever, large-scale national effort to raise awareness of Binge Eating Disorder (B.E.D.) in adults. This expert team is joining forces to motivate adults who may struggle with B.E.D. symptoms to learn more and talk to their health care provider.
B.E.D. is characterized by regularly eating far more food than most people would eat in a similar time period, with binges taking place on at least a weekly basis for three months. Adults with B.E.D. feel that their eating is out of control during a binge and find binges very upsetting, among other symptoms. B.E.D. is more than overeating and, unlike other eating disorders, people with B.E.D. don't routinely try to "undo" their excessive eating with extreme actions like purging or over-exercising. B.E.D. occurs in both men and women.
"There is a misconception that adults with B.E.D. fit a certain profile," said Monica Seles. "I felt ashamed about my binge eating for so long, and my hope is that hearing the stories of people like me, and having information about the disorder more publicly available, may help inspire other adults to get the support they need." Seles also wrote about her experience in her book, Getting a Grip: On My Body, My Mind, My Self.
The national campaign is also supported by the efforts of Sunny Sea Gold, author of Food: the Good Girl's Drug. "It wasn't until I started getting help that I really understood that B.E.D. is not a personality issue, but a real, medical disorder affecting many adults," said Sunny Sea Gold. "This empowered me to start having productive conversations with my family and my health care providers."
The campaign website, BingeEatingDisorder.com, features information about B.E.D. and how to recognize the symptoms, its potential causes, experiences of others with B.E.D., including a series of public service announcements (PSAs), and tips for how to raise the topic with health care providers and loved ones. "We are proud to be joined by such a great team of partners to provide education for adults who may have B.E.D.," said Perry Sternberg, Head of Shire's Neuroscience Business Unit. "Shire's focus on awareness of B.E.D. in adults is part of our ongoing commitment to meeting unmet needs of adults with this condition." (Más)