lunes, 16 de febrero de 2015
Crearon para...: Insidon&Irgapirina Geigy / Max Schmid
Brochure for Insidon: ‘In the complex pattern of psychosomatic illness Insidon is consistently effective.’ (1965)
Mailer for Irgapirina / Geigy, designed by Max Schmid, 1951
New York’s Cooper Union recently hosted PHARMA, an exhibit focusing on graphic design in the pharmaceutical industry from the 1940’s to present day. The show featured original and rarely seen works by luminaries including Andy Warhol, Lester Beall, Will Burtin and Herb Lubalin.