viernes, 10 de octubre de 2014

NESTLE: Check Your brest...

With Breast Cancer Awareness Month in October, Nestlé Fitness has launched a new Bra Cam video campaign to raise awareness about the leading cancer in women globally. 

Nestlé Fitness, the brand that brought you the tweeting bra campaign in 2013, has provided a new twist to its campaign awareness tactics by fitting out a volunteer, Eloise Oliver, with a bright pink bra-top embedded with a hidden camera. 

The camera captures wandering eyes of men and women alike as Oliver goes about her day and ends with a call to action: ‘Your breasts are checked out every day. So when was the last time you checked your own? Checking your breasts regularly helps prevent breast cancer. #CheckYourSelfie’ 

The new video was launched as part of the company’s annual Pink Ribbon commitment to build awareness about breast cancer and to raise funds in partnership with local charities in more than 20 communities where Nestlé Fitness operates,” said Nicolas Guillon, Global Marketing Manager Fitness & Portfolio Promotions, Cereal Partners Worldwide. 

The campaign emphasises the importance of regular breast self-examination as an important preventive measure in the fight against breast cancer, the foremost cancer in women in the developed and developing world. Early detection plays a key role in controlling breast cancer outcome and survival. Nestlé Fitness has strongly supported the Pink Ribbon cause for the last five years. Go behind the scenes to see how the latest campaign was executed.(Ver)

Ver



Go behind the scenes to see what happened when Nestlé FITNESS fitted a bra with a hidden camera for the day. It was all part of our Pink Ribbon initiative to help raise breast cancer awareness. Hear from Eloise who wore Bra Cam, and Director Ellen Kuras on just how she captured "those" shots. You might be surprised how many times your breasts are checked out every day. But when was the last time you checked your own?

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