viernes, 15 de noviembre de 2013
Ratón de biblioteca: The best of: The Successful Product Manager´s Handbook / Pharmaceutical Executive
In the first volume of this four-volume set from the pages of Pharmaceutical Executive, learn to increase the effectiveness of your new and existing product launches by utilizing well-researched strategies.
Discover the winning practices of top-notch professionals that will sharpen your organizational and management skills.
Includes in-depth articles on:
Lifecycle Management: Discover the ten key success factors to any effective lifecycle management strategy.
Branding: Eight branding experts share their expertise and philosophies in pharma branding.
Brand Performance: Review a case study that shows how marketers can improve brand performance with longitudinal patient data.
Client-Agency Relations: Use the basic process tools that can save time, money and your campaign during ad review.
CME: Uncover the demographics of Gen X prescribers that are prompting new directions in medical education.
Budgeting: Take the mystery out of developing an economical and effective advertising budget.
Resource Allocation: Orking mix and ROI by taking into consideration corporate culture and marketing strategy.
(PDF eBook, 56 pages.)
Y luego puedes seguir con...
Si te animas.
y así te preparas para lo que "te viene encima" lo que resta del año...
Que será duro.!