lunes, 21 de octubre de 2013

Bristol-Myers Squibb | Bungalow25 | Melanoma Spot |

The campaign, carried out at the end of July, consisted of a street marketing action in Fuencarral Market, in which 40 of the shops participated to inform about the risks of long exposure to sun. 

More than 7.000 clothes had spots on them together with a label on it with a very clear and inspiring message: 
If you care about spots on your clothes, why not care about those on your skin?”. 
Next to the shops a hostess gave out leaflets about prevention and on time detection:

“YOUR SKIN IS YOUR MOST VALUABLE PIECE OF CLOTHING”
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BristolMyers Melanoma Campaign 2013 from Bungalow25 on Vimeo.

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