viernes, 11 de enero de 2013

Ratón de biblioteca: Devalued and Distrusted: Can the Pharmaceutical Industry Restore its Broken Image? / John L. LaMattina






Author John LaMattina, a thirty-year veteran of the pharmaceutical industry and former president of Pfizer's Global R&D Division, is internationally recognized as an expert on the pharmaceutical industry. His first book, Drug Truths: Dispelling the Myths About Pharma R&D, was critically acclaimed for clearing up misconceptions about the pharmaceutical industry and providing an honest account of the contributions of pharmaceutical research and development to human health and well-being.


As he toured the country discussing Drug Truths, Dr. LaMattina regularly came across people who were filled with anger, accusing the pharmaceutical industry of making up diseases, hiding dangerous side effects, and more. This book was written in response to that experience, critically examining public perceptions and industry realities.

Starting with "4 Secrets that Drug Companies Don't Want You to Know," Devalued and Distrusted provides a fact-based account of how the pharmaceutical industry works and the challenges it faces. It addresses such critical issues as:

Why pharmaceutical R&D productivity has declined

Where pharmaceutical companies need to invest their resources

What can be done to solve core health challenges, including cancer, diabetes, and neurodegenerative diseases

How the pharmaceutical industry can regain public trust and resuscitate its image

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John LaMattina Vs Marcia Angell
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