jueves, 27 de diciembre de 2012

What can pharma can learn from Steve Jobs? (II)

On simplicity
“That’s been one of my mantras - focus and simplicity. Simple can be harder than complex: You have to work hard to get your thinking clean to make it simple. But it’s worth it in the end because once you get there, you can move mountains.”
On excellence
“We don’t get a chance to do that many things, and every one should be really excellent. Because this is our life. Life is brief, and then you die, you know? So this is what we’ve chosen to do with our life.”
On using instinct
“You can’t connect the dots looking forward; you can only connect them looking backwards. So you have to trust that the dots will somehow connect in your future. You have to trust in something - your gut, destiny, life, karma, whatever.”
On broader horizons
“A lot of people in our industry haven’t had very diverse experiences. So they don’t have enough dots to connect, and they end up with very linear solutions without a broad perspective on the problem. The broader one’s understanding of the human experience, the better design we will have.”
“We’re just enthusiastic about what we do.”
The structure of pharma is in many cases squeezing out creativity and enthusiasm. We need to create a great environment to work in - like Steve Jobs did at Apple - where people can enjoy what they do.

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What can pharma can learn from Steve Jobs? (I)
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