lunes, 10 de septiembre de 2012

BOEHRINGER Ingelheim: Syrum, el nuevo "social game" de la industria farmacéutica.../Investigar es un juego...



Have you ever dreamt you could put an end to disease and ease suffering across the world?
Time to put on your lab coat!
Desarrollado por Boehringer Ingelheim para Facebook, para resaltar el valor de la investigación y el desarrollo, frente a los genéricos.
Se trata de salvar el mundo frente a diferentes enfermedades. Para ello es necesario investigar/desarrollar nuevos productos, llevar a cabo ensayos clínicos y, si fueran exitosos, lanzarlos al mercado.
"Research and test new medicinal compounds in a resource-management game.
Lead the assault against deadly diseases and viruses in an integrated trading card game.
Grow and customize your laboratory through the ages and retain your independence.
Share your adventure and collaborate with your friends, send them gifts to decorate their own laboratory and use your smartphone’s locative capabilities to earn in-game rewards."

Boehringer Ingelheim will finally launch its Facebook game Syrum next sept. 13 in London.
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