sábado, 25 de febrero de 2012

Crearon para la industria (XVI): A 25 años de la muerte de Andy Warhol...Iatrogénesis?

Andy Warhol / Coca-Cola ( «la medicina final y la bebida perfecta» del farmacéutico John Stith Pemberton)

Hace 25 años (22 febrero 1981) fallece en el New York Hospital-Come11 Medical Center, a los 58 años, Andy Warhol (el padre del Pop Art), uno de los mas influyentes artistas del siglo XX. Para el Dr. Elliot M. Gross, Chief Medical Examiner de New York City "an unexplained death of a relatively young person in apparently good health." (The New York Times, Feb. 23, 1981)
Su muerte, igual a lo ocurrido con la de Michael Jackson, estuvo rodeada de controversia. La iatrogénesis fué de nuevo tema recurrente.

Ver:

Iatrogenesis, or The Curious Case of Andy Warhol


Su vinculación a la industria, aparte de la accidental que pueda representar su obra Coca-Cola, estuvo presente en la reciente exposición (noviembre 2011) en The Herb Lubalin Study Center

En ella:

"The establishment of the pharmaceutical industry, especially in the mid-20th century, played a significant role in the evolution of graphic design and advertising. Herb Lubalin created some of his most influential work while working for Sudler & Hennessey, an advertising agency which specialized in pharmaceutical marketing.

PHARMA features a diverse array of original ephemera, rarely seen publicly, by many pioneering graphic designers including Lester Beall, Will Burtin, Paul Rand, Franco Grignani, staff of Geigy and Herb Lubalin, as well as contributions by Carl Fischer and Andy Warhol."

Además de obra gráfica también se pudo ver:

  • the evolution of pharmaceutical marketing from early patent medicine promotionals to present day direct-to-consumer ads;
  • examples of prescription drug packaging;
  • the establishment of the FDA and increased regulations on drug marketing;
  • the advent of agencies specializing in pharmaceutical marketing and the use of common advertising techniques such as jingles and slogans to market drugs; and
  • how the ubiquity of pharmaceutical marketing cultivates the creation of spoofs, serves as source material for artists, and created a new niche of products such as "cosmeceuticals."

Ver también:

Michael Jackson: Homicidio involuntario...

Crearon para la industria (XV): Jesús Soto